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    <loc>https://www.rachaeldier.com/about</loc>
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    <lastmod>2024-03-11</lastmod>
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      <image:title>Contact - Rachael Dier is a multimedia storyteller and researcher based in Atlanta, Georgia. A mixed-methods researcher, she specializes in amplifying voices and advocating for underserved communities.</image:title>
      <image:caption>After earning my Masters in Emerging Media Studies at Boston University, I started my journey in media research at CNN analyzing performance and audience during the 2020 election. After transitioning to HBO/HBO Max, I joined the Content Research team where I worked in a dual role as a Content Strategy Analyst (conducting competitive analysis, analyzing performance and audience insights for original series, etc.) and Content Research Analyst (conducting qualitative and quantitative primary research throughout the lifecycle of original series and films). Currently, I am managing the Audience Research team at The Atlanta Journal-Constitution, conducting primary mixed-methods research to better serve the communities of Atlanta and the Greater South, while supporting the organization’s transformation from a “storied newspaper to a modern media company”. Outside of my 9-5, I run my own photography business where I document cherished life moments and empower inspiring people from so many walks of life. Whenever I can, I love combining my love for storytelling with my passion for research and continual learning.</image:caption>
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    <loc>https://www.rachaeldier.com/businesspostcard</loc>
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    <lastmod>2019-12-24</lastmod>
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      <image:title>Graphic Design Example: Business Postcard</image:title>
      <image:caption>back of business postcard</image:caption>
    </image:image>
    <image:image>
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      <image:title>Graphic Design Example: Business Postcard</image:title>
      <image:caption>front of business postcard</image:caption>
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    <loc>https://www.rachaeldier.com/datavisualization</loc>
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    <lastmod>2019-12-23</lastmod>
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    <loc>https://www.rachaeldier.com/googlehelp</loc>
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    <lastmod>2020-04-26</lastmod>
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      <image:title>UX: Google Help</image:title>
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      <image:title>UX: Google Help</image:title>
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      <image:title>UX: Google Help</image:title>
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    <loc>https://www.rachaeldier.com/contact-2</loc>
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    <lastmod>2024-03-01</lastmod>
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    <loc>https://www.rachaeldier.com/stategarden</loc>
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    <lastmod>2019-12-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577075640591-96JMRMHTYG8XTICW8HLM/Screen+Shot+2019-12-22+at+11.32.22+PM.png</image:loc>
      <image:title>UX: State Garden</image:title>
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      <image:title>UX: State Garden</image:title>
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      <image:title>UX: State Garden</image:title>
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      <image:title>UX: State Garden</image:title>
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    <loc>https://www.rachaeldier.com/storytelling-woa</loc>
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    <priority>0.75</priority>
    <lastmod>2019-12-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577340478703-O8EESYI16LC3QPJ729CW/49947239_390229195081004_5104806018433417216_o+%281%29.jpg</image:loc>
      <image:title>Storytelling: WOA</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562687177243-45FJLRXR7NYM9GTHSZA1/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Storytelling: WOA - Cathy Marszalik.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Storytelling: WOA - Miss Ethel.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Storytelling: WOA - Build it.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562687156778-ALA6EPCHKVZJKBRORFX0/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Storytelling: WOA - Jillian Jones.</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.rachaeldier.com/graphicdesign</loc>
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    <priority>0.75</priority>
    <lastmod>2019-12-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576998096901-KKKU2YOQ688X1161N2SN/32267019_2117605725190305_537617879827218432_o.png</image:loc>
      <image:title>Graphic Design - The Letter Project.</image:title>
      <image:caption>In 2016, I volunteered at The Letter Project as their social media and design intern. During this time, I helped curate the content for the website and designed the original logo, which you can see here. To learn more about my experience as an intern with TLP, click the button below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577223536559-7B7STJ4YW0YKBUYRDNYB/Rachael.png</image:loc>
      <image:title>Graphic Design - Business Postcard.</image:title>
      <image:caption>For my Capstone course, each of us had to design a “post card” that acted as an advanced version of a business card. Along with our name, title, and contact information, we also included our skills, strengths, interests, and whether we preferred to work with a client or specific technology. To learn more about the project I worked on for this course, click the button below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1578897658287-TGRTRWU4OJWT4JFK4UEJ/rachael+dier+business+card.png</image:loc>
      <image:title>Graphic Design</image:title>
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      <image:title>Graphic Design</image:title>
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    <lastmod>2019-12-31</lastmod>
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      <image:title>Campaigns: 12 days of SLAM</image:title>
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      <image:title>Campaigns: 12 days of SLAM</image:title>
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      <image:title>Campaigns: 12 days of SLAM</image:title>
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      <image:title>Campaigns: 12 days of SLAM</image:title>
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      <image:title>Campaigns: 12 days of SLAM</image:title>
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      <image:title>Campaigns: 12 days of SLAM</image:title>
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      <image:title>Campaigns: 12 days of SLAM</image:title>
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      <image:title>Campaigns: 12 days of SLAM</image:title>
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      <image:title>Campaigns: 12 days of SLAM</image:title>
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    <loc>https://www.rachaeldier.com/nmiemailcampaign</loc>
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    <lastmod>2019-12-31</lastmod>
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      <image:title>Campaigns: NMI Email Campaign</image:title>
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      <image:title>Campaigns: NMI Email Campaign</image:title>
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      <image:title>Campaigns: NMI LinkedIn</image:title>
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    <image:image>
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      <image:title>Campaigns: NMI LinkedIn</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/studentspotlights</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577764958395-RF240VKDTOVZWL1K9IJ8/Screen+Shot+2019-12-30+at+11.02.23+PM.png</image:loc>
      <image:title>Campaigns: Student Spotlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577764862371-SBH3RTTC5KCVMH6KMAEH/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Campaigns: Student Spotlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577765341625-1IK99AT1NP2480ZL3ZO0/Screen%2BShot%2B2019-12-30%2Bat%2B11.07.32%2BPM.jpg</image:loc>
      <image:title>Campaigns: Student Spotlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577765441728-J5KBR176SFA3M9NM54V4/Screen+Shot+2019-12-30+at+11.10.14+PM.png</image:loc>
      <image:title>Campaigns: Student Spotlights</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577765371536-BSF8RFOVICCJDZ1ITJ4L/Screen+Shot+2019-12-30+at+11.08.23+PM.png</image:loc>
      <image:title>Campaigns: Student Spotlights</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/fundster</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-12-31</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577771906294-13VCRXXOFQQ7XB1N3S7X/Screen+Shot+2019-12-31+at+12.57.07+AM.png</image:loc>
      <image:title>Campaigns: Fundster</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577771631365-NJ8ODDY5O3HWJI4WX8BZ/Screen%2BShot%2B2019-12-31%2Bat%2B12.52.01%2BAM.jpg</image:loc>
      <image:title>Campaigns: Fundster</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577772614627-ON4SFGZNS3MSE1GCVZQ4/Screen+Shot+2019-12-31+at+1.09.54+AM.png</image:loc>
      <image:title>Campaigns: Fundster</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577771675277-S0PKSHXXKJWR6AG6RJG1/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Campaigns: Fundster</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577771720489-XLLBEJ7DHYIB38CKBJS4/Screen%2BShot%2B2019-12-31%2Bat%2B12.50.21%2BAM.jpg</image:loc>
      <image:title>Campaigns: Fundster</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577772208291-X2KB1BKDQ1RSDJL2LETQ/F18_screen2.jpg</image:loc>
      <image:title>Campaigns: Fundster</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577772508298-ATDM0DLWFGDV3NSRXXUH/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Campaigns: Fundster</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577772532591-KS8LEINFS2SBFN46IE4I/Screen+Shot+2019-12-31+at+1.07.59+AM.png</image:loc>
      <image:title>Campaigns: Fundster</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/kahila</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-04-26</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587085165255-LEFB4Y0HXVTGMYZK71FQ/holly-mandarich-qKF0-vxFOlU-unsplash.jpg</image:loc>
      <image:title>UX: Kahila - Discovery Brief &amp; Project Overview.</image:title>
      <image:caption>Discovery Brief: Kahila is a new company whose product has yet to hit the market. There is no knowledge of the product within the community of potential customers, which poses both a challenge in that there is no existing data on their success, but a great opportunity to start off strong as a company. Project Overview: The goal of our collaborative project is to gain insights on the target audience to preemptively determine what they would value out of a product like Kahila and create an interactive e-commerce website that meets the Kahila and their users’ needs. Kahila’s website will present information on the product and founders of the company, in a comprehensive manner that makes purchasing decisions easier. The information presentation will also take users with lower levels of familiarity with water sports</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587087264181-VOS04TEZJY9XHT2BAYJS/otterbox-logo-gif-hc5w.gif</image:loc>
      <image:title>UX: Kahila</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587087219570-PQ9MEOEPZM5YXF6VGSMD/unnamed+%282%29.png</image:loc>
      <image:title>UX: Kahila</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587355602924-KI2YNNUBF03WNQYMDNGI/Screen%2BShot%2B2020-04-19%2Bat%2B11.12.03%2BPM.jpg</image:loc>
      <image:title>UX: Kahila</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587356529425-M45OUGB9D8CHKWTA4B7A/Green+Watercolor+Flowy+Script+Style+Wedding+RSVP+Postcard+%282%29.png</image:loc>
      <image:title>UX: Kahila</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587356540834-UCO1ANZM7PRG9JTRJK55/Green+Watercolor+Flowy+Script+Style+Wedding+RSVP+Postcard+%284%29.png</image:loc>
      <image:title>UX: Kahila</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587355686378-XIXPOBKUASW7K73R95FI/Green+Watercolor+Flowy+Script+Style+Wedding+RSVP+Postcard+%281%29.png</image:loc>
      <image:title>UX: Kahila</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587523007708-YMC9NH45CTT7GL2N023V/UX+Team.jpg</image:loc>
      <image:title>UX: Kahila</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587526356595-4RGZVAIEPGHODKPGU5X2/Untitledkahilawireframe1.png</image:loc>
      <image:title>UX: Kahila</image:title>
      <image:caption>Homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587857687594-R2UGT4ZLA410P6DX47NA/Aboutkahilawireframe1+%281%29.png</image:loc>
      <image:title>UX: Kahila</image:title>
      <image:caption>About</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587858457116-EHJTGHIOXVA9Q6K67G7R/Shopkahilawireframe1+%281%29.png</image:loc>
      <image:title>UX: Kahila</image:title>
      <image:caption>Shop</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/mdsc</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/ux-tracking-covid-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/strategicapartners</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1590068796567-6LP8E4L3G1N8W5J52P9D/Preview+Image+%281%29.png</image:loc>
      <image:title>UX: Strategica Partners</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1590069399548-KUFY8M7I48683BPOWB9M/Preview+Image.png</image:loc>
      <image:title>UX: Strategica Partners</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/gssuga</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/ux-capswan</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-19</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/projectcoraux</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-21</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/uxwriting</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1591471559478-0U4A7LESXVORW909CKI2/Entrance+Page+12.png</image:loc>
      <image:title>UX writing samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1590381543321-GIL9ITWBOG6QQ56JH21K/Screen+Shot+2020-05-25+at+12.38.52+AM.png</image:loc>
      <image:title>UX writing samples</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1591471698639-CEQPFJHWRF95027HVUJ5/CRANE-thimbnail-5+%281%29.jpg</image:loc>
      <image:title>UX writing samples</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/kahilauxr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-06-21</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/craneux</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-10</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/uxr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1590381543321-GIL9ITWBOG6QQ56JH21K/Screen+Shot+2020-05-25+at+12.38.52+AM.png</image:loc>
      <image:title>User Experience Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1591471698639-CEQPFJHWRF95027HVUJ5/CRANE-thimbnail-5+%281%29.jpg</image:loc>
      <image:title>User Experience Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1592705955252-IZRWVDOK39LHZ1R3O740/image-asset.jpeg</image:loc>
      <image:title>User Experience Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1591471559478-0U4A7LESXVORW909CKI2/Entrance+Page+12.png</image:loc>
      <image:title>User Experience Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/mdsc-uxr</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-10</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/virtual-business-card</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-12-02</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-09-04</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576996659951-ND7JFLBTXFYZEAY41Z76/iphone-emergency-sos-911-lead.jpg</image:loc>
      <image:title>Work - Research - Turning to social in times of crisis.</image:title>
      <image:caption>With the rise of social media use globally, many turn to these platforms instead during acts of violence for help. In my most recent study, I analyzed social media use of students during gun violence, looking closely at the Stoneman Douglas shooting.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576824264810-5HKKLV34ILMPKAH84ODH/person-of-year-2017-time-magazine-cover1.jpg</image:loc>
      <image:title>Work - Research - Beyond the cover.</image:title>
      <image:caption>In the past decade, we’ve seen more displays of activism originate online and a divide grow larger between the generations who turn to new media for news and those who continue to engage with traditional media In this paper, I analyzed two specific movements (#MeToo and #FridaysForFuture) and how hashtag activism intersects with some of the most popular traditional media outlets, specifically TIME Magazine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576881514400-1148HIYXVZGGFR80WM0E/Screen+Shot+2019-12-20+at+5.37.35+PM.png</image:loc>
      <image:title>Work - Research - Athens Eight: where are they now?</image:title>
      <image:caption>I conducted qualitative historical research with archival materials and oral histories. The research focused on the late 1960s and early 1970s, a period which saw significant change in US higher education, women’s rights, and the University of Georgia. In my research, I looked at the 1972 Sit-in of the Administration Building, and how this act of protest and the following legal proceedings affected civil rights movements in Athens, GA and nation-wide.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1584734513806-ZBIIST4AL7IA3DD0I5ZZ/nathan-anderson-J3Xjyg5m8kY-unsplash.jpg</image:loc>
      <image:title>Work - Research - Strengthening the reach of MDSC.</image:title>
      <image:caption>The Massachusetts Down Syndrome Congress (MDSC) reached out to my team to conduct research on how they as a nonprofit organization can optimize their social media content to generate a greater volume of user engagement. To do so, we conducted a content analysis of the Facebook pages of 48 national and local Down syndrome nonprofits. For our paper, we focused on the Framing theory, using the theory regarding Episodic and Thematic frames (Iyengar, 1999) and an extension of the original theory developed by Semetko and Valkenburg (2000).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576828133601-U6D3CTUGRYR5L2LTCY26/TEDx-Lights.jpg</image:loc>
      <image:title>Work - Research - Ideas worth spreading.</image:title>
      <image:caption>During my junior and senior year at UGA, I worked with TEDxUGA. I was able to get an inside look at the sociological effects the organization had. For EM 797: Connecting Humans: Networks, History and Social Media, I analyzed these effects and explored how TEDx acts as a form of collective action.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576827680857-9Z3L3SC993LI7EU6VUEO/marc-mueller-lwTSdfXfskE-unsplash.jpg</image:loc>
      <image:title>Work - Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/branding</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1579028156285-HXDX124RLLUIEQFW0XID/IMG_6383.JPG</image:loc>
      <image:title>Work - Branding</image:title>
      <image:caption>Pat’s Personal Brand | Professional Headshots</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1579028290812-YTLPQE4WHR76RY6V8EGC/IMG_6402.JPG</image:loc>
      <image:title>Work - Branding</image:title>
      <image:caption>Gamma Sigma Sigma | "Candid/BTS” Photos</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1578987108701-4CUDZ21XQD3G30PD0KZH/IMG_6612+2.JPG</image:loc>
      <image:title>Work - Branding</image:title>
      <image:caption>Women of Athens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1579053738994-HAPX8W5MU6TG1OL8K8ZJ/Screen+Shot+2020-01-14+at+8.50.50+PM.png</image:loc>
      <image:title>Work - Branding</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/writings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576879380021-6XILER1S2MJEYLFATSF1/heart+hope.png</image:loc>
      <image:title>Work - Writings</image:title>
      <image:caption>Personal Blog</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576879443150-XLAL1MKU0XJ6HP3W9788/xFUdbMYz_400x400.jpg</image:loc>
      <image:title>Work - Writings</image:title>
      <image:caption>Infusion Magazine</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576879344006-UBWBXIHX6JC851592886/medium.jpg</image:loc>
      <image:title>Work - Writings</image:title>
      <image:caption>Medium.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/hbo-max-content-research</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/aa21a118-59e9-46fe-8033-d92b97fc270d/rachael+at+hbo+max.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/a60a6563-76c4-4eff-b40b-50cfa87ff1f4/the+last+of+us+horizontal.jpeg</image:loc>
      <image:title>Work - HBO Max Content Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/d1b6d68e-7406-4e2e-a819-ec47f6810266/tokyo+vice+horizontal.jpeg</image:loc>
      <image:title>Work - HBO Max Content Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/55fe34b9-53ee-4021-8fd1-c217e852a26a/slcg+horizontal.jpeg</image:loc>
      <image:title>Work - HBO Max Content Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/4087a1d8-93fa-4aed-a38c-4d490f2a8622/raised+by+wolves+horizontal.jpeg</image:loc>
      <image:title>Work - HBO Max Content Research</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/3debe980-d57a-419f-8f20-8b36eb04908e/the-girl-before-hbo-review-1200x900.jpg</image:loc>
      <image:title>Work - HBO Max Content Research</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/multimediastorytelling</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576995884385-WI2GQGIB3Z7FUTM18Y8Q/49947239_390229195081004_5104806018433417216_o.jpg</image:loc>
      <image:title>Work - Multimedia Storytelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576996128680-S8L54S1VW6UAU6YA2USO/Screen+Shot+2019-12-22+at+1.28.00+AM.png</image:loc>
      <image:title>Work - Multimedia Storytelling</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576996379155-2EFRODQ86S3LL09SFC0J/redandblack+%283%29.png</image:loc>
      <image:title>Work - Multimedia Storytelling</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/marketing-and-communications</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576993473579-LPE11SDNXHYJI4T5MBSP/freestocks-org-7Qh1YLFdlqY-unsplash.jpg</image:loc>
      <image:title>Work - Marketing &amp; Communications - Social Deliverables //</image:title>
      <image:caption>Whether they be promotional materials surrounding a specific event or new product, or specialized content to spread awareness about your business, social deliverables are curated with specific platforms in mind.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576993961066-8WVL8115ZBAK1FTL121H/marcos-luiz-photograph-R6xx6fnvPT8-unsplash.jpg</image:loc>
      <image:title>Work - Marketing &amp; Communications - Presentations //</image:title>
      <image:caption>You have 15 minutes to tell a room full of strangers about your big idea. It’s a make or break moment, and the stage fright has started to sink in. Good thing you have reliable visuals and a clean presentation to represent your business well.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576994221854-2F54DVRQPIBGDRPBVS6Z/marvin-meyer-SYTO3xs06fU-unsplash.jpg</image:loc>
      <image:title>Work - Marketing &amp; Communications - Campaigns //</image:title>
      <image:caption>Make some noise and break out of the crowd. Marketing campaigns allow businesses to spread awareness of their brand in a unique and creative way.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576993526135-KQWDQ7T6CR0Q2FIDH5QS/carl-heyerdahl-KE0nC8-58MQ-unsplash.jpg</image:loc>
      <image:title>Work - Marketing &amp; Communications - Social Impact //</image:title>
      <image:caption>Audiences resonate with businesses who use their platforms to create a beneficial social impact. Whether it be spreading awareness about a specific issue or running a campaign, social impact can be the fuel to bringing your brand to new heights and allow you to make a difference at the same time.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/web-and-app</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576994697925-VMR3TUNYKENMBGLN9XUO/domenico-loia-EhTcC9sYXsw-unsplash.jpg</image:loc>
      <image:title>Work - Web &amp; App Development - Websites //</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576994659350-KKUP9ABD17SE0CB19X7N/yura-fresh-n31x0hhnzOs-unsplash.jpg</image:loc>
      <image:title>Work - Web &amp; App Development - iOS &amp; Android Mobile Apps //</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577085978879-JO9816X0RFJ59NQV6VID/austin-distel-nGc5RT2HmF0-unsplash.jpg</image:loc>
      <image:title>Work - Design - Data Visualization //</image:title>
      <image:caption>Data can be dry and unintriguing to consumers. Spruce it up by accompanying your analytics with enticing visuals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577085848732-22GFF5RT0WYEJY9YBP94/kerde-severin-TXotsqdpX2g-unsplash.jpg</image:loc>
      <image:title>Work - Design - Graphic Design //</image:title>
      <image:caption>Graphic design allows creators to visually communicate with their audience. From brand awareness to marketing efforts, graphic design can be the crucial element your brand needs.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577050721959-NSTG6NPEFCUC6MKUNGJW/goran-ivos-iY9g8EcikeY-unsplash.jpg</image:loc>
      <image:title>Work - Design - Branding //</image:title>
      <image:caption>Stand out from the crowd with your own personalized brand identity. With the right pairing of coloring, typography and graphic design, you can own a brand identity that reflects the purpose of your business and that users will immediately recognize as yours.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577055875891-0OHOMRLS74K75IUV7OUA/Screen+Shot+2019-12-22+at+6.02.11+PM.png</image:loc>
      <image:title>Work - Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577056283358-NVXTYR6DVM4QLHGA68N1/32551848007_7a0e8ba7f9_o+%281%29.jpg</image:loc>
      <image:title>Work - Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577056454855-3QD8QLD4BRN93HACTKXX/47083599941_21da44fbf7_o.jpg</image:loc>
      <image:title>Work - Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577056545829-XNQYNL8BMFRHL2GP8BZJ/41138165534_b4efee1f9d_o.jpg</image:loc>
      <image:title>Work - Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577056817711-8G17E3PCS48PQHX9FNHJ/37360729994_9800c6cf3e_o.jpg</image:loc>
      <image:title>Work - Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577056938667-OIFJA3XW2DDHNERNWIV3/TEDX_ChristmasPost-04+%283%29.jpg</image:loc>
      <image:title>Work - Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577057028442-BYDHTY91VH9F8JZKRBIC/Garden1.3.jpg</image:loc>
      <image:title>Work - Strategy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/ux-and-ui</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1586544835419-WYT4O57Y2NJ59D87Q8MI/Screen+Shot+2020-04-09+at+10.03.53+PM.png</image:loc>
      <image:title>Work - UX &amp; UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577081598230-4HPJHVSYPYT6087FJ65L/google-logo_0.jpg</image:loc>
      <image:title>Work - UX &amp; UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577064104404-HKXOSR1DULHM07RI4SM0/state+botanical+garden.png</image:loc>
      <image:title>Work - UX &amp; UI</image:title>
      <image:caption>State Garden</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1587441774482-L4H5A29GGNMLUJUTPTEE/gss51.jpg</image:loc>
      <image:title>Work - UX &amp; UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1590067155481-TOYBEK1VT4GQ4NQSKTF5/png-%2Bwhite%2Bbg%2B-logo%2Bon%2Bleft%2Bof%2Btexts.jpg</image:loc>
      <image:title>Work - UX &amp; UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1593031220099-XEADQAJU7U7YTOPDFEVG/Screen+Shot+2020-06-24+at+4.37.38+PM.png</image:loc>
      <image:title>Work - UX &amp; UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1591471559478-0U4A7LESXVORW909CKI2/Entrance+Page+12.png</image:loc>
      <image:title>Work - UX &amp; UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1591471698639-CEQPFJHWRF95027HVUJ5/CRANE-thimbnail-5+%281%29.jpg</image:loc>
      <image:title>Work - UX &amp; UI</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1593031354464-CATOJGQC388CNTGS281K/image-asset.jpeg</image:loc>
      <image:title>Work - UX &amp; UI</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/work/the-atlanta-journalconstitution</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1cedcb05-891f-46a5-86ec-a3b41847c337/ajc+logo+test.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/f1ecaed0-9005-403e-8805-4a584785b012/brad-huchteman-sR1Kz2auNJE-unsplash.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/4d30d5be-835c-4904-a0dc-f35e90dd7ef5/Luma+Practicioner.jpeg</image:loc>
      <image:title>Work - The Atlanta Journal-Constitution</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/94931342-9c71-4001-a865-3c1811429e5d/situational+leadership.png</image:loc>
      <image:title>Work - The Atlanta Journal-Constitution</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/presentations</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-05-24</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/presentations/googlehelppresentation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577750669767-ZTZZ8CACJJ0PZN9A1TF7/Google+Help+-+EM+500+Pitch+Presentation+%283%29.png</image:loc>
      <image:title>Presentations - Google Help</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/presentations/rachaeldierphotopres</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577751259643-JD6WSSSRIRJSXQ320GU3/Screen%2BShot%2B2019-12-30%2Bat%2B7.09.44%2BPM.jpg</image:loc>
      <image:title>Presentations - Rachael Dier Photography</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/presentations/datastorypres</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1590353850972-KC6RQ79UDHISQGEER8JD/Screen+Shot+2020-05-24+at+4.50.47+PM.png</image:loc>
      <image:title>Presentations - Is A Degree Just A Degree?</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/presentations/framingfacebook</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1590354508174-DH6WD9YBVXLRB4IBA6BO/Screen%2BShot%2B2020-05-24%2Bat%2B5.02.27%2BPM.jpg</image:loc>
      <image:title>Presentations - Framing Facebook</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/presentations/experienceuga</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1576884683590-5KNYOU7NHW5SIGFHB62G/Screen+Shot+2019-12-20+at+6.10.56+PM.png</image:loc>
      <image:title>Presentations - Experience UGA - Annual Report.</image:title>
      <image:caption>At the end of the 2017-2018 academic year, I created a presentation that reflected Experience UGA’s accomplishments and statistics from the past year.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/presentations/tedxuga</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577242129585-QTKTOQDG0OCE09EC9C5A/Screen+Shot+2019-12-24+at+9.33.18+PM.png</image:loc>
      <image:title>Presentations - TEDxUGA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577242873180-MSHW0PN41EV5V54TOQHA/Screen+Shot+2019-12-24+at+10.00.47+PM.png</image:loc>
      <image:title>Presentations - TEDxUGA</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577243812008-863HCZTMFQTRM1CVN9PL/Screen+Shot+2019-12-24+at+10.16.36+PM.png</image:loc>
      <image:title>Presentations - TEDxUGA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/marketing-social-impact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-14</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/marketing-social-impact/lightupathens</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577226870574-SJ2WX7FLLR8AVZ55NF1P/Screen+Shot+2019-12-24+at+5.33.18+PM.png</image:loc>
      <image:title>Marketing: Social Impact - Light Up Athens</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577227029166-WW7NLKUNZYZC956GQ8L0/Screen+Shot+2019-12-24+at+5.35.10+PM.png</image:loc>
      <image:title>Marketing: Social Impact - Light Up Athens</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577226961391-K0Z3I9TTWFPUTH9FIHNG/Screen+Shot+2019-12-24+at+5.35.30+PM.png</image:loc>
      <image:title>Marketing: Social Impact - Light Up Athens</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/marketing-social-impact/athenshomeless</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577225177346-6X36TDXQOK4J2C9RPOX4/The+homeless+of.png</image:loc>
      <image:title>Marketing: Social Impact - Athens Homelessness</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/apps</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-01-15</lastmod>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/apps/botgarden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1579047521361-G0ZYEWRXTY94DEFNY1QP/Screen+Shot+2020-01-14+at+7.14.19+PM.png</image:loc>
      <image:title>W&amp;A Development: Apps - State Botanical Garden of Georgia App - Features Breakdown.</image:title>
      <image:caption>When developing features for the mobile application, we focused on creating an environment that allowed users to have information readily available at their fingertips. View the application breakdown in more detail via our final presentation found below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1579049101276-QOFB6UPURN24GVW78R86/Menu+Screen.png</image:loc>
      <image:title>W&amp;A Development: Apps - State Botanical Garden of Georgia App</image:title>
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    <image:image>
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      <image:caption>In anticipation of TEDxUGA 2019: Amplify, we created custom Facebook profile picture frames (like the one to the right) to spread awareness about our event. Anyone scrolling through Facebook could see the “framed” profile picture, click a button on the bottom to add it to theirs, and learn more about what the frame was about. This was a huge success, as everyone loved the frames and wanted to add it to their profiles.</image:caption>
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      <image:title>Social Deliverables - TEDxUGA - Snapchat Geofilters.</image:title>
      <image:caption>The TEDxUGA design team has made it a tradition to create a Snapchat Geofilter for each TEDxUGA event. For TEDxUGA 2019: Amplify, we created the geofilter to the right.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1578003126230-MMVLCGA5PMHE7A0HTMQL/%21%21.jpg</image:loc>
      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1578003105314-VGOS961DLJG63JRRVL30/%21%21%21.jpg</image:loc>
      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1578003899170-HR74DDYTY3U9QH754W64/FB+Cover.jpg</image:loc>
      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1578003867169-CPFREUN4DLYNJD42ZZY6/AmplifyGif+-+FB_Twitter.gif</image:loc>
      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:title>Social Deliverables - TEDxUGA</image:title>
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      <image:title>Social Deliverables - TEDxUGA</image:title>
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  </url>
  <url>
    <loc>https://www.rachaeldier.com/socialdeliverables/botanicalgarden</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577238270936-08F6A5QJI7VOAC6BAVYR/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Social Deliverables - State Botanical Garden of Georgia - Email Campaign.</image:title>
      <image:caption>For our promotion campaign to spread awareness of the app, we sent this newsletter to recurring visitors of the Gardens and those who signed up for updates. To view the email, click the button below.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577238250392-NHNUCDB32K187Q66WJ9B/Screen+Shot+2019-12-24+at+7.35.16+PM.png</image:loc>
      <image:title>Social Deliverables - State Botanical Garden of Georgia - App Store Ready.</image:title>
      <image:caption>This App Store Ready Document was created to send to the Apple Store along with the mobile app request. When applying to have your app on the Apple app store, you need to create a form that gives a thorough explanation of what your app does and how it is different from others already in existence. Since our app also has branding associated with a university, we needed to include their signed permission as well.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577239051227-PCGS8XV4R71MHX9VPMAY/Screen%2BShot%2B2019-12-24%2Bat%2B8.54.43%2BPM.jpg</image:loc>
      <image:title>Social Deliverables - State Botanical Garden of Georgia - Promotional Flyer.</image:title>
      <image:caption>The flyer was distributed to organizations associated with the State Botanical Garden of Georgia, put throughout common areas of the Gardens, and around the University of Georgia at large.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577238459636-V1S9G12Y99OHXBAI55KC/ExampleFacebookPost+%282%29.png</image:loc>
      <image:title>Social Deliverables - State Botanical Garden of Georgia - Facebook Post.</image:title>
      <image:caption>Along with sending out a email announcing the release of the application, we created a Facebook post to share from the State Botanical Garden of Georgia’s account. The Facebook gives insight into what the mobile application offers visitors of the Garden, and if the user clicks on the picture, then they are taken to the app store.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577239718696-FCD0DAUV8Q5YVWMOYV75/zeoob.com_oa5f713xam_photo.png</image:loc>
      <image:title>Social Deliverables - State Botanical Garden of Georgia - Instagram post.</image:title>
      <image:caption>This Instagram post was designed to be shared from the official State Botanical Garden of Georgia Instagram page. The post was shared to reach a younger generation of visitors who frequented the Gardens. It was also a sponsored post, which reached users who were interested in attributes associated with the Gardens but who didn’t follow the Instagram page.</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577240720504-LMMVM1EJB9B5I55QU8O8/zeoob.com_mepzmmunm3_photo.png</image:loc>
      <image:title>Social Deliverables - State Botanical Garden of Georgia - Tweet Annoucement.</image:title>
      <image:caption>This tweet was shared from the official State Botanical Garden of Georgia. Like the Instagram post, it reaches a younger generation of Garden visitors. Although we didn’t sponsor this post, it garnered great attention from those not already following the account, thanks to retweets from accounts associated with the University of Georgia, the Office of Service-Learning, and the Department of Public Service and Outreach.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577250675830-8IJ9GSVUTHM0N4ZRV07C/Screen+Shot+2019-12-25+at+12.10.44+AM.png</image:loc>
      <image:title>Social Deliverables - State Botanical Garden of Georgia - Booth Poster.</image:title>
      <image:caption>We made this poster to hang behind our booth during our presentation. In has much of the same information as the half-pager; however, it’s large enough that “floaters” passing from booth to booth could see it. We did this to hopefully grab passerby’s attention, and encourage them to come to our booth to learn more. To see the poster in pdf version, click on the button below.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5de55b875719bc3639143362/1577250415500-78VYSULJJAXOZWUQNTBS/Screen%2BShot%2B2019-12-25%2Bat%2B12.05.02%2BAM.jpg</image:loc>
      <image:title>Social Deliverables - State Botanical Garden of Georgia - Team Postcard.</image:title>
      <image:caption>We created a half-pager “team postcard” that gave information about our mobile application as well showed our team members names and titles. To view the card in a pdf version, click the button below.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.rachaeldier.com/socialdeliverables/ugaletterproject</loc>
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    <lastmod>2025-08-09</lastmod>
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      <image:title>Social Deliverables - UGA Letter Project</image:title>
      <image:caption>back</image:caption>
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      <image:title>Social Deliverables - UGA Letter Project</image:title>
      <image:caption>front</image:caption>
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      <image:title>Social Deliverables - UGA Letter Project</image:title>
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      <image:title>Social Deliverables - UGA Letter Project</image:title>
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      <image:title>Social Deliverables - UGA Letter Project</image:title>
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      <image:title>Social Deliverables - UGA Letter Project</image:title>
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      <image:title>Social Deliverables - UGA Letter Project</image:title>
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  </url>
  <url>
    <loc>https://www.rachaeldier.com/socialdeliverables/idog</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-09</lastmod>
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      <image:title>Social Deliverables - International Day of the Girl Conference</image:title>
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      <image:title>Social Deliverables - International Day of the Girl Conference</image:title>
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